The “Will it Work?”Fashion Product Feasibility Course

Learn How To Effectively Figure Out If A Business Idea Or Product Is Profitable Before You Invest The Big Bucks

Got an amazing idea but not sure if it’ll be profitable?

Get data-backed validation before you invest the big bucks.

Perfect if you:

  • Have an amazing idea or want to find the idea that will impact the fashion industry
  • Are ready to overcome the feeling of being stuck or frustrated
  • Want to hone your niche
  • Are looking to lock down your manufacturing costs and pricing model
  • Want certainty that your products will sell


You would never get in a bath without testing the water, so why would you launch a product without first assessing how hot or cool the market for it is? No matter what size or type of business you run, performing market research is critical to your overall success. Determining everything from sales and marketing to product development serves as the foundation of the entire business strategy.

Research also informs the creative process. The insights you get from your research can influence your actual product design, as well as pricing and marketing strategies.

Ultimately, the goal is to find a niche, prove your product can sell, and fill the demand.


Step by step, here’s the process we go through with you. At the end of it, you’ll have a targeted business strategy that’s based on cold hard facts rather than on feelings.

  • How to identify a viable business idea, niche and create a targeted strategy;
  • How to analyze market research to minimize the risk;
  • How to confidently make business decisions to generate growth;
  • How to price, cost and manage budgets to plan for profitability;
  • Insights into actual product design and marketing strategies.


  • Smart Goals Worksheet
  • List Of Dee’s Favorite Trade Shows
  • Competitor Matrix Template
  • List Of Government Sources
  • Royalty Free Images Resource List
  • Target & Wholesale, Retail Cost Calculator Cheat Sheet
  • Trend Forecasting Cheat Sheet


I am so excited to announce that my book, "Source My Garment" is now available to pre-order.

Fun, focused, Source My Garment is the ultimate in-depth step-by-step insider's guide for entrepreneurs and fashion startups wanting to build a successful fashion brand a thriving, prosperous, and sustainable design business.

This book is a must have guide to:

✔ Uncover the best ways for small companies to manufacture offshore
✔ Learn the crucial steps of transforming an idea into a product
✔ Build a profitable business that considers people and our planet.

If you're a designer with a vision and mission to make your mark on the world of fashion, and you're overwhelmed by brand production but ready for an adventure, then this book is for you!


Your Instructor

Dee Cokar
Dee Cokar

I'm the the visionary behind, an author and a media-acclaimed, award-winning serial entrepreneur. My 10 years’ expertise spans the whole industry, from offshore manufacturing and sustainable product development to project management and business strategy.

My mission is to help fashion startups succeed in a complex industry.

Course Curriculum

  Introduction (what to expect)
Available in days
days after you enroll

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
Dee’s 100% Guarantee
If this training course isn’t awesome for you, I will offer a full refund within 30 days. If you read all the material, use the templates, do the work and still feel it’s not a fit for you, just tell us why and you’ll get a full refund. – Dee
Do I need to have an idea to take the course?
Absolutely not!! As long as you have an idea of what market you'd like to serve- your good to go.
Do I need experience in fashion design?
Absolutely not!! If you have an idea and have a goal to be in the industry, I'm here to guide you, step by step.

Get started now!

Source My Garment Book

Source My Garment Book