Introduction (What to expect) | Source My Garment Academy

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The “Will it Work?”Fashion Product Feasibility Course

Introduction (what to expect)

Introduction (What to expect) (6:42)

Market Research

Overview (7:57)
Market Research Preparation (3:47)
How To Find Your Niche (6:24)
How To Find Your Purpose (21:52)

Primary Research

Getting Clear On Your Target Market (9:23)
Digging Deeper With Surveys (7:26)
Gathering Qualitative Data Through Interviews (5:22)
Develop & Improve Ideas With Focus Groups (9:36)
Identify and Gather Competitor Research (11:40)
How To Shop The Market (10:57)
Conducting Qualitative Research At Trade Shows (8:33)

Secondary Research

Overview (3:52)
Finding Insights Through Trade Publications (4:00)
Obtaining Data Through Government Agencies (4:57)
Learning From Trade Associations & Organizations (5:27)
Insights Through Trend Forecasting Companies (4:36)
Collecting Data Through Colleges & Universities (2:02)

Number Crunching

Pricing & Costing Overview (5:44)
How To Establish Retail Costs (5:36)
How To Establish Target Costs (6:53)

Market Analysis

S.W.O.T. Analysis (5:01)
Analyzing The Market (6:07)
Getting Your Ideas Onto Paper; Mood Board & Vision Board (8:25)

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Introduction (What to expect)

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