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The “Will it Work?”Fashion Product Feasibility Course
Introduction (what to expect)
Introduction (What to expect) (6:42)
Market Research
Overview (7:57)
Market Research Preparation (3:47)
How To Find Your Niche (6:24)
How To Find Your Purpose (21:52)
Primary Research
Getting Clear On Your Target Market (9:23)
Digging Deeper With Surveys (7:26)
Gathering Qualitative Data Through Interviews (5:22)
Develop & Improve Ideas With Focus Groups (9:36)
Identify and Gather Competitor Research (11:40)
How To Shop The Market (10:57)
Conducting Qualitative Research At Trade Shows (8:33)
Secondary Research
Overview (3:52)
Finding Insights Through Trade Publications (4:00)
Obtaining Data Through Government Agencies (4:57)
Learning From Trade Associations & Organizations (5:27)
Insights Through Trend Forecasting Companies (4:36)
Collecting Data Through Colleges & Universities (2:02)
Number Crunching
Pricing & Costing Overview (5:44)
How To Establish Retail Costs (5:36)
How To Establish Target Costs (6:53)
Market Analysis
S.W.O.T. Analysis (5:01)
Analyzing The Market (6:07)
Getting Your Ideas Onto Paper; Mood Board & Vision Board (8:25)
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Identify and Gather Competitor Research
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